Mar 24, 2011

Music Television

VJ Norto @ Beulahland

VJ Norto started the Eye Candy Video Museum five years ago on an artistic whim.  After stumbling across a dusty box of music videos that he had diligently recorded back in the dolby days of VHS, Norto was struck by the potential of a communal experience centered around the pillar of music television.  Norto's childhood obsession was not unique, his business partner, The Phantom Hillbilly, also has an extensive collection of music videos.  Together they digitized their video libraries into a vast archive and created Eye Candy, a multimedia presentation of music television that has since become a staple at various Portland bars over.  Eye Candy invites patrons to request their favorite music videos and enjoy the collective queue amidst good company and good drinks.  "Watching MTv used to be an insular experience," Norto explained, "At least this way people can enjoy the videos together".

It's a surreal, slightly nostalgic affair-- kind of like sniffing the glue that binds a generation.  As the videos switch from The Cure to Nirvana to Puff Daddy to The Cranberries, it becomes apparent how influential MTv was in it's prime.  If you ask the 80's/90's crowd what type of music we listen to, you can expect to hear "everything, really" in there somewhere.  That's the legacy of MTv before reality tv took over.  Eye Candy doesn't just reminisce music videos, it reminisces music television in general, empowering the viewer to shape the playlist and do their best Beavis/Butthead impersonation while enjoying the songs and sights that both rotted our brains and opened up our minds.

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